Reuse - a major factor in exhibition design

In a world where every organisation is looking to create ‘high impact’ and stand out from their competitors, exhibition stands designed and built using modular systems have not always been high on the agenda.

But today the world is changing, driven by consumers’ expectations most companies are looking to demonstrate higher levels of social responsibility and reuse of promotional materials and exhibition display components has now become a major factor in selecting the right design approach.

At Hart Wilcox we have been designing and building modular display stands for nearly two decades, and we firmly believe, reviewing the use of modular components for the construction of exhibition stands is something all exhibitors should consider.

And of course, using the modular approach doesn’t only benefit the environment it makes good economical sense too, and with the right design team in place, ‘high impact’ and ‘stand out’ can still be achieved.