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Moto Lenovo – Product Launch

As part of the global launch of the new Moto e, a brand new consumer smartphone, Hart Wilcox were commissioned to work with Moto Lenovo to deliver the experiential aspects of the campaign.

The brief for the project was to develop an alternative launch technique that would capture the media’s attention in the weeks building up to Europe’s largest mobile consumer event – Mobile World Congress. Working closely with Moto’s global brand and events team, a series of events-in-a-box were created – complete with the new Moto e device – and sent directly to the press. This generated a huge sense of excitement and anticipation in the product before Mobile World Congress had even opened its doors!

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